Why you need to be human-centric?
Throughout my marketing career, I have always felt that I needed to do more, have more and be more. Working in modern marketing (and other professions) has its unique challenges as well as responsibilities. We are expected to make important decisions that will affect thousands of people and drive the future of business.
So we keep ourselves busy at learning more new products, new social media platforms, new tools, new analytic software and new data...In order to attract new customers, improve their experience and communicate more effective.
Now do you see the problem?
We are so busy using, developing and learning new tools, we are letting the technologies and platforms to make data drive decisions on how we should talk to the human behind the digital screen.
Companies want everything to be faster, more automated and better connected. No problem. Machines can that. What machines can't do, is 'Being'. Being human means we have unique traits such as creativity, imagination, emotions, empathy and ethics. But why we are rarely appraised for these human only traits, not in school, not in interviews and not in job promotions.
My job is to instill a new way of thinking and rethinking, so you can continue to drive the change, not to be driven by it.
So we keep ourselves busy at learning more new products, new social media platforms, new tools, new analytic software and new data...In order to attract new customers, improve their experience and communicate more effective.
Now do you see the problem?
We are so busy using, developing and learning new tools, we are letting the technologies and platforms to make data drive decisions on how we should talk to the human behind the digital screen.
Companies want everything to be faster, more automated and better connected. No problem. Machines can that. What machines can't do, is 'Being'. Being human means we have unique traits such as creativity, imagination, emotions, empathy and ethics. But why we are rarely appraised for these human only traits, not in school, not in interviews and not in job promotions.
My job is to instill a new way of thinking and rethinking, so you can continue to drive the change, not to be driven by it.
Key elements in human-centric approach:
- Behaviours
- Minds
- Motivations
- Emotions
- Choice Architect
- Bias
- Judgements
- Habits
"Human behaviours are irrational and predictable but more importantly, they can be changed"
Who can be benefited from being more human-centric:
- Marketing, Branding & Communications Teams
- Product and Graphic Design Teams
- PR / Digital Marketing/Advertising Agencies
- Sales Team
- Customer Service Team
Services provided:
- Consulting (individual or business)
- Workshop
- Research
- Content Creation
