I believe
Vision >
The human-centric approach is the only way to ensure we are making the right decisions.
Mission >
The future of marketing is using human-centric approach enabled by technology to deliver impactful and meaningful results.
The human-centric approach is the only way to ensure we are making the right decisions.
Mission >
The future of marketing is using human-centric approach enabled by technology to deliver impactful and meaningful results.
I am
A unique experienced marketeer with an analytical open mind and a passion for using human-centric marketing to make better decisions.
I worked
- Global Marketing Program Manager (Women in Gaming), Facebook
- Marketing and Brand Manager, Mobileum
- Worldwide Performance Marketing Manager, Telecom Analytics Solution, IBM
- Marketing Manager, The Now Factory
- Client Service Team Lead, Kantar Media
I do
Improve marketing, advertising and branding results with evidence-based behavioural science and Cyberpsychology insights.
Audience >
Create psychographics for deeper relationships with your audiences.
Content >
Build human-centric digital content strategies.
Design >
Bridge the perception gap with new patterns of design thinking.
Impact >
Make positive and meaningful impact with your brand.
Audience >
Create psychographics for deeper relationships with your audiences.
Content >
Build human-centric digital content strategies.
Design >
Bridge the perception gap with new patterns of design thinking.
Impact >
Make positive and meaningful impact with your brand.
I talk
I talk passionately about human-centric marketing and how it can help to improve marketing performance and make more meaningful connections.
It's not about being MORE，it is about being MEANINGFUL.
Throughout my marketing career, I have always felt that I needed to do more, have more and be more. It’s a motivation but not a destination. After a decade, I started to realise there is another dimension to marketing, it is about doing what it matters and turn that experience in to something meaningful.
Working in modern marketing has unique challenges as well as responsibilities. We are expected to do more and be faster to make decisions that will affect thousands of people and drive the future of business. Thanks to technology, we now have data for just almost anything we need to make a prediction. However, a data-driven decision is what computers are designed to do and they are the best at it. We (the human) have more important roles to play.
In addition to ethical considerations, we are best of understanding human emotions, feelings and behaviours. Why wait to find out if your decision is good or bad afterwards when we can be human-centric in our decision-making process. Wouldn't be better to know that we are making meaningful decisions for positive outcomes and making connections through positive emotions.
Human-centric marketing is the new perspective that will transform the world of marketing. As the giant technology companies have been frequently questioned on their actions, what are you going to do to make sure that you are doing the right thing that is also backed up by research?
Let's discuss! Drop me a message.
It's not about being MORE，it is about being MEANINGFUL.
Throughout my marketing career, I have always felt that I needed to do more, have more and be more. It’s a motivation but not a destination. After a decade, I started to realise there is another dimension to marketing, it is about doing what it matters and turn that experience in to something meaningful.
Working in modern marketing has unique challenges as well as responsibilities. We are expected to do more and be faster to make decisions that will affect thousands of people and drive the future of business. Thanks to technology, we now have data for just almost anything we need to make a prediction. However, a data-driven decision is what computers are designed to do and they are the best at it. We (the human) have more important roles to play.
In addition to ethical considerations, we are best of understanding human emotions, feelings and behaviours. Why wait to find out if your decision is good or bad afterwards when we can be human-centric in our decision-making process. Wouldn't be better to know that we are making meaningful decisions for positive outcomes and making connections through positive emotions.
Human-centric marketing is the new perspective that will transform the world of marketing. As the giant technology companies have been frequently questioned on their actions, what are you going to do to make sure that you are doing the right thing that is also backed up by research?
Let's discuss! Drop me a message.
I specialise in
Transforming your marketing approach with
- Marketing Psychology
- CyberPsychology Research
- Psychology Principles
- Behavioural Sciences
I support
- Marketing team
- Communications team
- Design team
- Digital Marketing/Advertising Agencies
- PR Agencies
I deliver
- In-house consulting
- Workshops & Talks
- Coaching
- Research
What is human-centric Marketing
Human-centric marketing I referred to here is “Using evidence-based Cyberpsychology and behavioural science research to transform a marketing approach. By applying behavioural and psychological principles, you will be able to tap into human emotions to build trust and use your marketing power to make positive influence.” The strongest relationship you can have with your customer is an emotional one.
