I have known for a while now that #LinkedIn uses algorithms to determine what content we should see. I always wondered why I get so many updates but also as to how annoying it is that no sooner do you see something interesting, the second the page is refreshed, it’s gone and buried somewhere way down the list. There is little hope of finding it again, especially for those of us with the lesser levels of patience.
I used to find it fascinating (still do actually) to hear people sharing tips on how to work with the algorithm. They use different tactics to persuade viewers to click on 'See More', 'Like' or 'Comments’. For example, space your content out, use an intriguing first line and if others want to see the rest, they have to click on ‘See More’; Tap into people’s emotions by sharing something very sad, angry or happy; even something controversial so people will voice their opinion. All because these engagements will help the algorithms to learn that your content is popular, therefore it will prioritize your content to more users in your network.
But today, I decided to TRY to take control of what I see. I was shocked to find how difficult it is to beat the system.
I begin to learn and care about Diversity and Inclusion (D&I) by accident when I became a program manager for the “Women in Gaming” initiative as a part of the Facebook Gaming team.
That was a year where I felt that my job meant something, I was helping people and the program was raising an important and meaningful message about women in the gaming industry.
Even when I left Facebook a year ago, I was feeling energised and appreciated by the team and Women in Gaming community I helped to build. I thought I must write about my experience and learnings but I didn’t… Now I know why, deep down, I sort of knew that if I had written one last year, it would be very different from the point of view now. I would have been influenced by my own bias because of my job, colleagues and companies I worked with. Basically, I was not neutral. Being neutral is hard but the world needs objectivity and neutrality.
In this blog, you will find 3 things:
“There are two sides to every coin“.
I have many friends who use Instagram. I often hear different views, some love it for the content, some are annoyed to see people not presenting their real self. There are always two sides, being online can make you happy or unhappy; connected or isolated; confident or losing more self-esteem…the same technology but with different effects.
Our responsive behaviours online become intriguing for researchers like me to better understand the impact of technology. Over the years, some friends have closed their social media accounts due to privacy concerns and others are using social media for everything. Personally, I love social media but have seen both the good and bad sides of it. I even tried doing a social media detox and have also noticed myself switching between private to public from time to time. When it comes to how we use social media, there is no simple right or wrong decision. We make the best decision for ourselves with what we know. To me, the more important part is how to make better decisions so we can actively avoid the negatives. This where Cyberpsychology - a study of human behaviours and technology - can help.